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Digital business transformation during and after the pandemic

Digital business transformation during and after the pandemic
DEAC | 02.09.2021

Digitalization of business processes is a long-term investment in the stable future of the company. The introduction of new IT solutions will not help predict the next pandemic or other changes, but will make the company more flexible and adaptive to reality, which helps to effectively overcome the crisis.

The concept of digitalization is not only to update equipment and introduce new technologies, it is also important to take care of the modernization of the development strategy. Digitalization opens up opportunities for collecting and processing large amounts of data, helps tracking important changes in the behaviour of consumers and partners. This is not just a trend, but a working development tool.

Moving to remote work during pandemic gives rise to the development in a new direction

Forced transfer of the employees to remote work has transformed the business and introduced new IT solutions. Companies faced the following challenges:

  • To protect employees working directly with the client from the risk of infection;
  • To secure remote access to documents and data;
  • To digitalize internal processes to reduce staffing and increase the speed of solving production problems.

As practice has shown, those companies that implemented flexible methodologies and digital platforms coped best with the crisis. And thanks to them, these companies can quickly rebuild production processes if necessary. Development teams who broadly know the situation in the industry are responsible for this.

In the future, the winners will be those who will be able to quickly respond to the next global challenge, and also implement the plan B without stops in the part of production activities that does not stop working. Representatives of commercial structures understand this and strive to provide the foundation for the stable development of their companies. They introduce cloud solutions, artificial intelligence technologies for analysing and segmenting audiences, predicting consumer behaviour, and improving information security. According to BostonConsulting Group, 83% of managers consider that the problem of digital transformation became even more important, than before COVID-19, and almost ⅔ respondents admitted that they will increase a share of investments into this sphere.

This issue has also become relevant due to increased use of IT solutions by society. For example, each of us faces the so-called Internet of Behaviours. Using the analysis of human activity on the smartphone and the use of various applications, consumer behaviour is predicted. On the other hand, privacy technologies are being used more often. And to interact with employees, companies implement the IT model “Anywhere operations”, when employees have access to company information from anywhere and from any device.

The pandemic of coronavirus forced many to look for new earning opportunities, to master demanded professions, including those involving remote work. An anti-crisis manager, a specialist in digital transformation, a programmer, a system administrator, an online broadcast operator is only a small list of demanded professions of the crisis era. The e-commerce sector has grown, as for many online stores it was the only shopping opportunity. Online communication and entertainment habits are already firmly rooted in society.

What helped business go into numbers during the pandemic

The transition to remote jobs and the demand for online services have become a stress test for the IT industry. Many networks worked at their maximum capacity: we can give an example of the same Zoom service, which load in 2020 increased immediately 3.5 times. About the same number of users added to various streaming services, and IT specialists and information security officers faced new challenges.

A quick transition to digital space has become possible due to the coordinated teamwork of developers, established relationships with a technology partner that can help achieve the level of flexibility that is necessary to work in an unstable situation. To continue working during the period of restrictions, companies introduced remote control mechanisms, and the pandemic spurred their accelerated implementation. Many of the implemented solutions will remain in business practice after the pandemic COVID-19.

The situation caused by coronavirus infection has shown how important it is to have a flexible management system that can be accessed from anywhere. In this regard, the issue of migration to the clouds has become relevant. Their use allows enterprises to introduce innovative technologies, establish communication at all contact points with customers and partners.

Private, public, hybrid, and multi-cloud infrastructures make businesses more flexible and scalable. They make data available, but keep well protected. A cloud company can choose a convenient way to distribute its production loads and flexibly manage it.

Integrating cloud infrastructures is the way how business could quickly recover from COVID-19 and protect against the next crises. However, in order to implement this solution, you need to conduct an examination, determine the weaknesses and strengths of the project, and select the optimal IT products and schemes. It is impossible to do this without the involvement of experts. If you want to find the best way to address the crisis and want to implement a successful digital business solution, contact DEAC to answer your questions and help you develop an optimal digital business strategy.