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Making business & IT Infrastructure “green” as a new development way

Making business & IT Infrastructure “green” as a new development way
DEAC | 19.08.2021

Problems in the field of ecology, one way or another, are relevant for all countries. These issues affect not only activists, but also business. Currently, there is a trend towards responsible investment. About 97% of investors, according to the audit and consulting company EY (UK), when deciding to cooperate with a particular company, are guided by its ESG index. In popularity, it is comparable to a credit rating, and tells an investor about what strategy the enterprise adheres to, what working conditions it creates for employees, and how it takes care of the environment.

Connection between ecology and technology

The principles of ESG (Environmental, Social, and Corporate Governance), adopted by business in the West 15 years ago, are far from the only lever for resolving the issue of environmental conservation. Environmental problems cause confusion at all levels: from ordinary citizens to international legal institutions.

In 2015, the Paris Agreement was adopted, participants of which became 196 countries. This contract is binding. Its task is to contain the increase in global temperature within 1.5 degrees Celsius. The Paris Agreement is being implemented through the development of special measures for the social and economic transformation of the participating countries. Transformations are based on the best scientific data and innovative technological developments.

Part of the tasks of the Paris Agreement is reflected in the National Ecology Program 2024. In particular, the project obliges facilities that have a negative impact on the environment to look for ways to minimize the consequences by introducing the best available technologies.

Given that the most businesses migrate to the clouds, and one of the leading trends of this year is the active introduction of IT technologies and peripheral computing, public attention is focused on the modernization of data centres.

The used data files grow exponentially. They are located in data centres, the maintenance of which takes more and more electricity. At the same time, the requirements for the security level of data centres are also increasing, which leads to an increase in resource requirements. To ensure safety, a large number of equipment is duplicated and just warms the atmosphere, acting as a "player on the bench."

Why business takes the direction of environmental friendliness

Global giants, such as eBay, Facebook, Amazon, Apple and others, are already implementing their projects to introduce “green” data centres. Other major players build a business strategy observing ESG principles. These include Nike, Gucci, Armani, Jimmy Choo and others.

“Green growth” concept entails compliance with eco-efficiency, resource conservation and intersectoral principles. Having achieved synergistic interaction with the environment, the business receives the following significant benefits.

  1. Improving market reputation, becoming an environmentally responsible player.
  2. Minimization of the internal costs and associated financial savings for the use of the running out resources.
  3. Improvement of the energy efficiency while minimizing demand for it.

Corporations more often seek ways to integrate renewable resources into their work. The advantage of such sources is not only sustainability, but also relative environmental cleanliness. Renewable resources are available in use (wind, sun, water), and their operation helps to more rationally distribute the territorial load. For example, those zones that are unsuitable for agriculture can be used to install solar panels.

How green principles are implemented in today's IT Infrastructure and data centres

Global giants are thinking in advance of suitable models for organizing their business in order to achieve synergy between the data centre and the environment. They chose special location for data centres that minimizes their negative impact (underground bunkers, caves, Arctic deserts), and the "filling" is thought out to the smallest details. For example, by streamlining hot and cold air flows, good energy efficiency indicators are already being achieved.

One of the advocates of an environmentally responsible approach is Microsoft. Already in 2013, the data centre of the corporation hasn’t connected to the energy structure of the region, but have become an energy company itself. Methane fuel cells were built directly into the server racks. Later Microsoft launched a project to introduce underwater data centres, which, according to management plans, will also participate in the organization of the peripheral computing network. Such data centres are fully autonomous and operate from renewable sources of electricity.

You can contact DEAC specialists to move to the latest energy-efficient data centres. The company's quality policy guarantees an impeccable level of service and absolute safety. DEAC data centres have all the necessary international certificates, including ISO 50001:2018 (efficient energy planning and consumption).